When the snow melts, Hakuba transforms. The same mountains that draw skiers all winter become a green-season playground of alpine lakes, rushing rivers, forest [...]

Visiting Hakuba in May is one of the best ways to experience the Japanese Alps without the winter crowds. This unique season combines late-season [...]

Spring in Hakuba is a hidden gem—an in-between season where the snow begins to melt, revealing vibrant greenery, blooming cherry blossoms, and a quieter, [...]

The Bears Japan are the official sponsors of the FIS Far East Cup Hakuba 2026 (Read more for free giveaway and special promotions) [...]

Hakuba is home to a wide variety of public onsen, each with different water qualities, views, and atmospheres. From large-scale resort baths to small local [...]

Hakuba isn’t just for skiers and snowboarders. During winter, the valley offers a wide range of snow activities and experiences perfect for non-skiers, families, [...]