The Bears Japan are the official sponsors of the FIS Far East Cup Hakuba 2026

(Read more for free giveaway and special promotions)

The Bears Japan are the official sponsors of the The Bears Japan FIS Far East Cup Hakuba 2026, one of Asia’s premier international alpine ski racing events. Held in collaboration with the Hakuba Ski Club, the competition will take place from March 2–5, 2026, at Hakuba Happo-one Ski Resort, placing Hakuba firmly in the global alpine racing spotlight.

This major winter sports event will bring elite international athletes to Nagano Prefecture as they compete for valuable FIS points. These points are critical for progression toward the FIS Alpine Ski World Cup and Olympic qualification pathways, making the Hakuba races highly significant within the international alpine calendar.

What Is the FIS Far East Cup?

The FIS Far East Cup (FEC) is an officially sanctioned FIS Continental Cup series positioned just below World Cup level. It serves as a crucial development circuit for professional alpine ski racers aiming to secure higher international rankings and World Cup start positions.

Athletes competing in Hakuba are racing not only for podium finishes but also for points that directly influence their global standings. For spectators, this presents a rare opportunity to watch high-performance alpine ski racing in Japan featuring athletes on the verge of World Cup and Olympic participation.

Importantly, the Hakuba races represent the final stop of the 2025–2026 FIS Far East Cup season. Overall series champions will be decided here, adding heightened intensity and competitive stakes to every run.

FIS Far East Cup Hakuba 2026: Event Overview

The event will be held on the renowned Reisen Course at Hakuba Happo-one, known for its steep gradients, sustained fall-line terrain, and strong international race pedigree.

Event Dates

March 1 (Sunday) – March 5 (Thursday), 2026
(Official race days: March 2–5)

Location

Hakuba Happo-one Ski Resort – Reisen Course

Race Disciplines

Giant Slalom (GS) and Slalom (SL)

Season Finale and Awards Ceremony

As the concluding races of the 2025–2026 Far East Cup series, Hakuba will host the official season awards ceremony on March 5, 2026. The Hakuba competition represents the culmination of the entire continental season.

The ceremony will recognize:

• Overall FEC season champions
• Discipline winners in Giant Slalom and Slalom
• Top-ranked athletes of the series

Opening Ceremony and Bib Draw Event

Festivities begin on March 1, the day before official race runs commence.

The opening ceremony will include:

• Athlete introductions
• A live dance team performance
• Hakuba’s first-ever alpine ski bib draw event held as part of a Far East Cup competition

The bib draw determines start positions for competitors and plays an important role in race strategy, especially on challenging courses like Reisen.

The Bears Japan Registration Booth: FREE GIFT & GIVEAWAY STAY

Throughout the competition, The Bears Japan will operate an official registration booth located at the finish area venue.

The booth will be open daily from March 2nd – March 5th 8:00 AM (race start) until the conclusion of racing.

Visitors who come down and watch the race and register at the booth will:

• Receive a complimentary gift

• Be automatically entered into a raffle draw

One selected winner will receive a FREE stay at a The Bears Japan property, offering an additional incentive for spectators to attend the event in person.

This initiative is designed to enhance the race-day experience and encourage greater community participation during the Far East Cup finale in Hakuba.

Exclusive Stay Benefit at Alpine Tenshi Villas: Complimentary Happo-One Lift Pass

Guests staying at Alpine Tenshi Villas during the race period will receive an exclusive benefit: a complimentary Happo-one lift pass valid during the The Bears Japan FIS Far East Cup dates.

Located just minutes from the race venue, Alpine Tenshi Villas provides premium accommodation for visitors seeking to combine international alpine racing, world-class skiing, and luxury lodging in Hakuba.

Book your stay here → Alpine Tenshi Villas

With its Olympic legacy, dramatic alpine terrain, and established winter sports infrastructure, Hakuba is a natural host for high-level international ski competition.

The Bears Japan FIS Far East Cup Hakuba 2026 represents a landmark moment for the region. As the official sponsors, The Bears Japan are honored to support this internationally recognized alpine ski event and contribute to the continued growth of competitive skiing in Japan.

Further details, race schedules, and event updates will be released in the coming weeks.

Follow @thebearsjapan for the latest information on The Bears Japan FIS Far East Cup Hakuba 2026 and related events in Hakuba Village.